our Strategy

We take digital strategy very personally.

“What is digital strategy?”

At TradeX MSL, we get asked about digital strategy a lot. Most people we talk to have not heard of the term. Taufiq Ul Haque, our CEO, frequently responds with a brief “It is changing the landscape of marketing as we know it. Data, Digital and Marketing now go hand in hand.”

In a nutshell, digital strategy is the plan, tactics, execution, and analysis of your online and mobile marketing efforts, and how those efforts affect your business and its bottom line.

Taufiq will be the first person to tell you that having a digital strategy is really important for your business. He knows this from personal experience – when he was 13, he formed and ran a large group of “workers” in his Runescape account. He would delegate operations to numerous new players while keeping “Marketers” to spread the news in other parts of the game world. He quickly noticed that his game currency rise each week for several months straight as he promoted his virtual business on numerous message boards, chat rooms, and sites related to Runescape. Soon he was receiving millions of coins every week.

These days, digital strategy is based on a completely different set of channels – social media, SEO, pay-per-click advertising, blogging, and content marketing, to name a few. The game has completely changed, and you need to be utilizing all of those marketing channels in one cohesive strategy in order to see the strongest business results.

Digital strategy IS really personal.

Digital media has transformed the way we consume information and interact with each other. Smart TVs, mobile devices, tablets, and online video have all become important channels for advertising.

At TradeX MSL, we help our clients evaluate the potential media tactics that can improve their advertising on digital, social media, and mobile channels. From email re-targeting inside Facebook to IP-targeting of homes at the ZIP+4 level, we can share the latest tactics to improve your digital campaign results. And it’s very personal, targeted for every individual.

Digital strategy needs to become a fundamental part of business strategy. With the proliferation of digital channels, your next customer or client is just one click away. It’s important to have a clear and effective digital strategy in place to reach and engage with potential customers.

Digital Strategy Services

  • Social Media Strategy
  • Search Engine Marketing Strategy
  • E-commerce Strategy
  • Website Launch Strategy
  • Customer Engagement Strategy
  • Content Strategy
  • Conversion Optimization Strategy
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